Death of Journalism? Or The Rise of Press Rooms?

May 13, 2018 Cydney Goldberg (Familian)

Journalism is dead. Digital media and the internet killed it, diminishing a previously lucrative and noble industry. That’s what so many news outlets have trumpeted. Yet, according to the Bureau of Labor Statistics, writing and marketing jobs are expected to increase 8% and 10%, respectively.

The Conversion Marketing Trap: Top 5 Reasons to Use Brand Marketing

February 11, 2018 Cydney Goldberg (Familian)

I moved from New York City to San Francisco by train in 2016, expecting to find an endless supply of startups looking for brand marketing support. I was shocked by what I found. Most of the startups I met fell into the conversion marketing trap:

They were obsessed with just the product sale and took too little time – or no time at all – to build awareness around their brands.