Journalism is dead. Digital media and the internet killed it, diminishing a previously lucrative and noble industry. That’s what so many news outlets have trumpeted. Yet, according to the Bureau of Labor Statistics, writing and marketing jobs are expected to increase 8% and 10%, respectively.
Read moreSkitch for analytics & rapid insights
Explaining charts and graphs—especially complex ones—can seem daunting without a live presentation. That’s why I rely on quick annotation tools like Skitch—which enable me to point out specific data and provide insights directly on top of a beautiful chart or graph in a matter of minutes. Read the full post on familian1.com.
Marketing and HR: A Partnership to Build a Stronger Brand Through Employee Engagement
Employees are an essential segment of a brand’s audience. When employees feel essential to a brand’s success, they deliver to their greatest potential, have incentive to stay at the company, and demonstrate increased loyalty. In short, employees are engaged when they feel important. And engaged employees can become the company’s best brand ambassadors, boosting a brand’s Net Promoter Score (NPS). Yet, many companies fail to recognize this essential audience.
Read moreDaisy-Chained™ Cloud Tools Unleashed
For the past 3 years I've been honing and refining the practice of interconnecting cloud-based platforms to create powerful and nimble analytics infrastructures—a practice I call daisy-chaining™. This unique approach to big data strategy recognizes that a data pipeline comprised of world-class cloud platforms—each with their own specialties, dev teams and product roadmaps—yields an analytics infrastructure that's not just reliable and easy to maintain, but constantly improves over time. As a result, daisy-chaining™ cloud tools makes big data strategies and predictive analytics accessible to even the most budget-conscious teams, including newsrooms.
Read moreThe Conversion Marketing Trap: Top 5 Reasons to Use Brand Marketing
I moved from New York City to San Francisco by train in 2016, expecting to find an endless supply of startups looking for brand marketing support. I was shocked by what I found. Most of the startups I met fell into the conversion marketing trap:
They were obsessed with just the product sale and took too little time – or no time at all – to build awareness around their brands.
Read moreGet to the Funnel: The Power of a Simple Story
Marketers have talked about the importance of getting customers to the funnel for years. So, how do you get them there? With limitless information available at our fingertips, the cost of attention has increased dramatically, and it is now one of businesses greatest expenses. Marketers are competing with the 2.5 quintillion bytes of data created every day. With so much information competing to get in front of customers, a person’s attention is a limited resource – and one of the best ways to grab it is with a story.
Read moreA quick refresher on Net Promoter Score (NPS)
Measuring Net Promoter Score (NPS) is a well-embraced best practice among product marketers and managers, as it helps give rapid insight into brand loyalty and customer satisfaction—both as a snapshot and over time. This post provides a quick refresher on how NPS works.
Read moreNimble NPS in 4 Steps
Teams already invested in messaging tools like Intercom and Mailchimp often want to experiment with NPS before migrating to a fancy paid platform. Here's how Familian&1 helps its clients use Typeform, Google Sheets and Zapier to build NPS surveys on the fly, visualize NPS trends, and send survey-based tags and comments back into an existing marketing stack.
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