For the past 3 years I've been honing and refining the practice of interconnecting cloud-based platforms to create powerful and nimble analytics infrastructures—a practice I call daisy-chaining™. This unique approach to big data strategy recognizes that a data pipeline comprised of world-class cloud platforms—each with their own specialties, dev teams and product roadmaps—yields an analytics infrastructure that's not just reliable and easy to maintain, but constantly improves over time. As a result, daisy-chaining™ cloud tools makes big data strategies and predictive analytics accessible to even the most budget-conscious teams, including newsrooms.
Read moreNimble NPS in 4 Steps
Teams already invested in messaging tools like Intercom and Mailchimp often want to experiment with NPS before migrating to a fancy paid platform. Here's how Familian&1 helps its clients use Typeform, Google Sheets and Zapier to build NPS surveys on the fly, visualize NPS trends, and send survey-based tags and comments back into an existing marketing stack.
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